Make It Real - Take your ideas from concepts to digital products

This detailed roadmap will show you how to select, define, launch, refine, and make a successful digital product from your idea. The book offers tools emerging from lean start-up, design thinking, and agile software development that revolutionize how new ideas are created, refined and brought to market. Whether you’re launching a start-up, leading an established one, or simply working on getting a new product off the ground, you just need to ask the right questions and streamline your efforts. Use this book to learn how to ask questions that lead you to find answers in unexpected places.

Table of contents:

1. Ideas are like sneezing
2. How to validate an idea before getting emotionally attached
3. Vision - Strategy - Tactics
4. Building a roadmap
5. Building a brand
6. Prioritizing the work
7. Fast forward, remix and improve
8. Price tag
9. Promoting your product